Собеседование аналитика в Яндекс Плюс

Карьерник — квиз-тренажёр в Telegram с 1500+ вопросами для собесов аналитика. SQL, Python, A/B, метрики. Бесплатно.

О продукте

Яндекс Плюс — умber subscription. Access к Music, Kinopoisk, Еде discount, drive-sharing, Еlite delivery, и более.

Positioning: бonus для пользователей всех Yandex сервисов.

Аналитика здесь — subscription + multi-product integration.

Процесс

Typical Yandex 4-round:

  1. HR screening
  2. Technical SQL
  3. Product case
  4. Final interview

Стек

  • ClickHouse
  • Python, pandas
  • DataLens
  • Experimentation platform

SQL

Yandex standard: strong middle-senior.

Типичные questions

  • Cohort retention subscription
  • Churn analysis
  • Cross-product engagement
  • Funnel from free → paid

Example

«Cohort retention для Yandex Plus subscribers».

WITH cohorts AS (
    SELECT user_id, DATE_TRUNC('month', subscription_started_at) AS cohort_month
    FROM subscriptions
    WHERE plan = 'plus'
),
activity AS (
    SELECT DISTINCT user_id, DATE_TRUNC('month', billing_date) AS active_month
    FROM payments
    WHERE plan = 'plus'
)
SELECT
    c.cohort_month,
    a.active_month,
    COUNT(DISTINCT a.user_id) AS active,
    (SELECT COUNT(*) FROM cohorts WHERE cohort_month = c.cohort_month) AS cohort_size
FROM cohorts c
JOIN activity a USING (user_id)
GROUP BY c.cohort_month, a.active_month
ORDER BY c.cohort_month, a.active_month;

Product questions

Subscription mechanics

  • Monthly vs annual
  • Free trial
  • Gifting
  • Family plans
  • Renewal mechanisms

Все имеют аналитические implications.

Multi-product integration

Plus value — access к многим продуктам.

Question: how measure cross-product engagement?

Metrics:

  • Products used per user
  • Breadth engagement
  • Which products drive retention

Churn

  • Pre-subscription signals
  • Cancellation reasons
  • Win-back campaigns

Case questions

«Plus users churning при annual renewal. Why?»

Framework:

  • Time-based patterns
  • Product engagement декline
  • Pricing perception
  • Competitor offers

«Launched new feature (free access Kinopoisk premium). Impact на Plus adoption?»

Metrics:

  • Adoption rate
  • Cross-sell impact
  • Churn reduction

Behavioral

Yandex культура принципы:

  • Ownership
  • Ship fast
  • Data-driven
  • Initiative

STAR stories соответствующие.

Зарплаты

  • Junior: 130-180k ₽
  • Middle: 200-300k ₽
  • Senior: 300-450k ₽

Plus standard Yandex benefits.

Подготовка

SQL

  • Window functions
  • Subscription SQL (guide)
  • Cohorts (guide)

Product

  • Subscription economics
  • Multi-product bundling
  • Freemium dynamics

Statistics

A/B для subscription products: long-term metrics, churn rate testing.

Related Yandex Family

Crossover career paths.

FAQ

Music / Video / Food — separate?

Different teams, но под Plus umbrella.

Russian only?

Partial international (Belarus, Kazakhstan etc.).

Домен знание?

Consumer subscription familiarity helps.

Связанные темы


Готовьтесь — откройте тренажёр с 1500+ вопросами для собесов.