Собеседование аналитика в Яндекс Плюс
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О продукте
Яндекс Плюс — умber subscription. Access к Music, Kinopoisk, Еде discount, drive-sharing, Еlite delivery, и более.
Positioning: бonus для пользователей всех Yandex сервисов.
Аналитика здесь — subscription + multi-product integration.
Процесс
Typical Yandex 4-round:
- HR screening
- Technical SQL
- Product case
- Final interview
Стек
- ClickHouse
- Python, pandas
- DataLens
- Experimentation platform
SQL
Yandex standard: strong middle-senior.
Типичные questions
- Cohort retention subscription
- Churn analysis
- Cross-product engagement
- Funnel from free → paid
Example
«Cohort retention для Yandex Plus subscribers».
WITH cohorts AS (
SELECT user_id, DATE_TRUNC('month', subscription_started_at) AS cohort_month
FROM subscriptions
WHERE plan = 'plus'
),
activity AS (
SELECT DISTINCT user_id, DATE_TRUNC('month', billing_date) AS active_month
FROM payments
WHERE plan = 'plus'
)
SELECT
c.cohort_month,
a.active_month,
COUNT(DISTINCT a.user_id) AS active,
(SELECT COUNT(*) FROM cohorts WHERE cohort_month = c.cohort_month) AS cohort_size
FROM cohorts c
JOIN activity a USING (user_id)
GROUP BY c.cohort_month, a.active_month
ORDER BY c.cohort_month, a.active_month;Product questions
Subscription mechanics
- Monthly vs annual
- Free trial
- Gifting
- Family plans
- Renewal mechanisms
Все имеют аналитические implications.
Multi-product integration
Plus value — access к многим продуктам.
Question: how measure cross-product engagement?
Metrics:
- Products used per user
- Breadth engagement
- Which products drive retention
Churn
- Pre-subscription signals
- Cancellation reasons
- Win-back campaigns
Case questions
«Plus users churning при annual renewal. Why?»
Framework:
- Time-based patterns
- Product engagement декline
- Pricing perception
- Competitor offers
«Launched new feature (free access Kinopoisk premium). Impact на Plus adoption?»
Metrics:
- Adoption rate
- Cross-sell impact
- Churn reduction
Behavioral
Yandex культура принципы:
- Ownership
- Ship fast
- Data-driven
- Initiative
STAR stories соответствующие.
Зарплаты
- Junior: 130-180k ₽
- Middle: 200-300k ₽
- Senior: 300-450k ₽
Plus standard Yandex benefits.
Подготовка
SQL
Product
- Subscription economics
- Multi-product bundling
- Freemium dynamics
Statistics
A/B для subscription products: long-term metrics, churn rate testing.
Related Yandex Family
- Yandex Music analytics
- Kinopoisk analytics
- Yandex Cloud
Crossover career paths.
FAQ
Music / Video / Food — separate?
Different teams, но под Plus umbrella.
Russian only?
Partial international (Belarus, Kazakhstan etc.).
Домен знание?
Consumer subscription familiarity helps.
Связанные темы
- Собеседование в Яндекс
- SQL для subscription
- Customer health score
- Churn моделирование
- SQL для когорт
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